The new trust needed to dramatically raise expectations about the quality and variety of culture and leisure services on offer in Peterborough. We called the new organisation Vivacity.
Together with the main brand, a secondary tier of branding was required to identify individual services and venues; libraries, theatres, swimming pools, sports centres and so on.
Vivacity is an independent, not-for-profit organisation, set up by Peterborough City Council to operate the city’s culture and leisure services, including libraries, sports and leisure centres, the Museum and heritage
attractions, and Peterborough’s Key Theatre.
“Purebrand provided a professional service that delivered on time, to budget and,
most importantly, a brand that I am delighted with. They were flexible, responsive and delivered with a smile.”
Kevin Tighe, Head of Culture, Peterborough City Council.