Priority Sites asked us to build the brand for their landmark development in the historic Ouseburn Valley district of Newcastle.

The first task was to find a name. We decided on “The Media Exchange”, to position the development fairly and squarely as a hub of creative enterprise.

Our design solution was inspired by the architecture, which features distinctive sloping roofs designed to blend with the surrounding landscape.

The look and feel was faithfully continued throughout the entire campaign which included brochures, site hoardings, digital, website, press advertising, dm and a launch event.