Callcredit is all about providing businesses with
a deeper understanding of consumers, giving them the information they need to make better, more responsible decisions.
Our brief was to develop a brand new visual identity to demonstrate Callcredit’s uniquely personal approach.
We started by simplifying everything (for our own sakes, as well as for the audience), making it easier for everyone to get their head around the product offering, and to identify the solutions they needed.
We developed vector illustrations of hundreds of different consumers. As individuals, they demonstrate the consumer insights that enable better decision making. Grouped together, they represent Callcredit’s five core ‘product solutions’.
Callcredit Information Group
Callcredit Information Group are experts
in consumer data, providing credit and marketing data solutions to many of the UK’s leading companies, including all of the clearing banks, several major international lenders, media communications businesses, and petroleum, automotive, power and retail organisations.
“We have been working with Purebrand for over a year now and continue to be delighted with their responsiveness, creativity and commerciality. Off the back
of an initial pitch to help us with look and feel for a new website they have now helped us completely overhaul our branding and corporate identity.
A testament to their strengths is that the ideas they pitched at the initial presentation remain at the heart of what we work on together.”
David Swift, Group Marketing Director
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Behance
